How to do On Page SEO? On-Page SEO refers to all those processes that you can do on your website and optimizing web pages in order to rank higher and earn more relevant traffic in search engines.
It contains both the HTML and content source code of a page that can be optimized. These are the factors on which you have complete control, or you can improve it by best practices.
It involves the strategies to optimize an individual page on a website. Although, it helps search engines understand what the topic of the content and see that the website contain the valuable source that people would want to find.
It includes optimizing internal elements of web pages to make them more search engine friendly.
Importance of on-page SEO
On-page SEO is known as “on-page” because the changes you make to optimize your website can be seen by visitors on your page whereas off-page and technical SEO elements aren’t visible most of the time.
It plays an important role because it tells Google about your website and how you provide value to visitors.
It helps your site be optimized for search engines. Only creating and publishing the website is not enough, it must be optimized for Google and other search engines in order to rank and attract new traffic.
It includes all the elements of SEO that you can control best. If you create an awesome website all the on-page issues should be tackled because they are in your hands, and the website will definitely start ranking.
Focusing on on-page SEO will also increase the chances that your off-page SEO strategy will be successful.
Techniques of On-page SEO
The following are the techniques that are used to optimize the web pages, rank higher, and earn more relevant traffic in search engines.
Research the Keywords
It is important that you select the right kind of keywords that would attract targeted audiences to your web pages.
Keywords in web content help the search engines to find your site. These are the main elements of SEO.
The use of relevant keywords helps the people who visit your site who are looking for the products, services, or information, otherwise, they will land on other pages in the Google results.
In addition, keywords help you to rank your site above the competitors. Therefore, developing a list of keywords is one of the first and most important steps in any search engine optimization initiative.
Keywords are the foundation of all your other SEO efforts. Keyword research is an ongoing process.
Competitive keywords should be replaced with longer and more specific phrases design. However old keywords should also be revised periodically.
Quality of content
Unique and high-quality content makes your visitors read and share your content. However, the content of the site determines how relevant the web page is.
The Main content (such as text, titles, and descriptions) should be unique and relevant to the particular theme or topic that your web page is describing.
If your page content is well written and authoritative, then other web pages use your materials as a reference and even link too.
Good content motivates others and provides visitors a good user experience and they stay longer and visit other pages and content of your site.
Content refers not only to your text content but also to your graphics, navigational aids, and other web elements within your pages.
Page titles and Meta Descriptions
Search engines when visiting the page, firstly they check the page title, the description of the page, the headings and content (text, videos, and images) because they need to understand what the page is all about.
Each page on your website should be optimized to make them more search engine friendly using Title Tags and Meta Descriptions.
The use of the target keywords in the page title helps the search engines to understand what keywords the page is targeting.
By making it unique and descriptive, people will be more interested in what your web page holds and would be attracted to explore more.
A page title doesn’t have too long. Title Tags should between 4 to 8 words or 60 to 70 characters each because this is the average amount, which Google displayed in the search results.
The Meta Description is a snippet of the content found in a page that would appear during search results.
What you put in the Meta Description can entice readers to open your page and read some more materials.
Google does not always show the meta description you provide, sometimes they use their own if they believe is more appropriate for the searcher.
Headings and Content formatting
Content of the website writes into smaller sections & paragraphs which makes it easier for people to read.
These headings are used by the search engines to determine what is important within your content. That’s why keyword-rich headings are more useful than generic ones.
Try to avoid single-word headings and make your headings interesting and useful for users. The subheadings are a great place to use related keywords in your content.
Images and multimedia elements
Images are important for presentation purposes. They make a page more interesting and easier to understand.
One of the biggest problems with images is that they slow down the loading speed of a page.
The ALT tag should be used to describe the image which helps search engines understand what the image is about.
Use descriptive file names. for example instead of using the name ‘image1.jpg’ use the descriptive filenames, for example ‘computer1.jpg. CDN service makes the page load faster, if you have a lot of images on a single page you can use it.
Internal links are important for on-page SEO because internal links send readers to other pages on your website, keeping them around longer, and thus telling Google your site is valuable and helpful.
The longer visitors are on your site, the more time Google has to index your site pages. Actually, it helps Google to get more information about your website and rank it higher on the search engine results pages.
These are the links that go from one page to another page on the same domain. It helps the users to navigate a website. They help establish an information hierarchy for the given website. Placing links to other pages of your website is a great way of improving your site and using it properly.
Select Good Domain Names
The selection of domain names for your website is a vital element in your On-Page SEO strategies. A domain name should present what your website is and what it can possibly in just a few words.
Old domains are better than the most recent ones as they use full keywords integrated into the domain itself instead of initials or abbreviations. www.example.com will be better than www.exmpl.com as more people can find such domains easily during searches.
Whether the site is viewed on a mobile device or desktop, it must be able to load quickly. Google cares about user experience first and foremost.
Faster sites make the users happy, but when the site responds slowly, visitors spend less time there.
Site speed review of how quickly a website responds to web requests. Speeding up websites is not just important for site owners but to all Internet users.
Search engine friendly URLs for each of the pages is highly recommended, as these bring better crawling.
Shorter URLs seem to perform better in search engine results.URLs that include targeted keywords perform better.
The location of the keywords have also a major influence. When creating categories, page or post names, it would be good to use full keywords in assigning individual URLs as they would rank better during searches.